As Marshall McLuhan said “there are no passengers on spaceship earth, we are all crew”. A sustainable world is one in which all life forms can flourish indefinitely. This entails cutting the assault on natural resources to stop the loss of biodiversity worldwide, to preserve territories and replenish affected areas, and most importantly to carry out structural and behavioural changes within our societies.
Human behaviour is fascinating! For decades, psychologists and neuroscientists have been documenting a broad range of higher mental processes that occur unconsciously. We are guided by a complex behavioural system, and in our everyday life, we are unaware of most of the processes that guide us. The cerebral system has a strong adaptive function, in fact many processes and behaviours can function automatically, which means more efficiently. However, automaticity entails that human beings are not fully rational in their reasoning, we are prone to all sorts of simplifications. This condition entails a wide range of consequences, that I will often discuss in my articles.